A familiar way to join
Use everyday shopping and services as the entry point, without requiring prior crypto-trading experience.
YSP is a currency concept that connects earning through Yurupo, staking on YuruFun, and spending on voting and payments. The plan begins with yen-linked YSP JPY in Japan, expands into local-currency versions abroad, and ultimately connects them through a composite index. Business income supports price stability, user rewards and YURU COIN buybacks.
This page presents the business plan and design. Figures are base-case planning assumptions. It does not accept purchases or deposits.
A funding plan for the Japanese business foundation and subsequent international expansion.
A yen-peg design, subject to an issuance and redemption framework.
A simple, pre-tax business-plan illustration, not a fixed return or capital guarantee.
Build rewards, payments and staking usage with YSP JPY
Expand into YURU trading markets and local-currency YSP abroad
Connect the currency foundations through YSP INDEX
YSP builds on the everyday habit of earning value from shopping and using it again. Rewards acquisition connects to voting, payments and staking, creating a business model in which repeated use generates income.
NRI, April 2026. Private-sector issuance by major companies across 12 Japanese industries. These figures are not rewards-platform revenue or YSP’s addressable market.
METI’s domestic measure. Digital payments expand everyday opportunities to earn and use points.
Performance-based advertising also provides a growing foundation. Yano Research estimates Japan’s affiliate market at ¥459.8 billion for FY2025 and forecasts ¥588.3 billion for FY2029. This has a different definition from points issuance; the figures are not added together.
Use everyday shopping and services as the entry point, without requiring prior crypto-trading experience.
Connect voting for favorite IP, events and merchant spending as recurring uses.
Build activity with approved outcomes and collected income, then reinvest in stability and service expansion.
Connect the everyday rewards habit represented by COINCOME with the enthusiasm around Yuru Chara Grand Prix. Yurupo is the proposed bridge from these entry points to repeat use.
The plan connects an audience of 200,000 people familiar with everyday rewards to adoption of Yurupo and YSP.
The scale of people who registered a voting ID in the former competition. Their experience supporting characters is a potential foundation for new Yurupo experiences.
User figures are supplied by the project and describe COINCOME’s user base and historical voting-ID registrations for the former Grand Prix. Different dates, overlap and activity levels mean they are not added together. YSP registrations and continued usage will be measured separately.

Figures from the organizer’s report. Votes and attendance are not counts of unique users.
Read the official event reportManage each stage: consent-based outreach, first use, outcome approval and repeat use. The ¥325 million monthly activity base case can be expressed as 25,000 monthly users spending ¥13,000 each. The plan combines participation from existing communities with new customer acquisition to build this level of use.
Earn points by shopping, using services or completing app offers. Advertisers pay for approved outcomes, and part of that payment is returned to users.
Review the reward, completion conditions and deadline.
User rewards and operator income are separate. Keep pending rewards out of confirmed balances and record exchanges and payments.
YSP’s distinction lies in the business built around the currency. Connect Yurupo, YuruFun, IP voting and YURU trading markets to create recurring engagement for users and businesses.
| Dimension | Payment-stablecoin foundations | YSP’s integrated business design |
|---|---|---|
| Entry point | Purchase, conversion and transfers | Yurupo rewards and character communities |
| Uses | Fiat-linked payments and settlement | IP voting, local payments, YuruFun and YURU trading markets |
| Connection to income | Separate currency functions from additional services | Allocate business income to stability, staking rewards and YURU buybacks |
| Growth sequence | Expand markets and payment networks | JPY in Japan, then overseas currency versions, then YSP INDEX |
USDC, EURC and other services also support payments and multiple currencies. YSP’s proposition is the combination of businesses described here. This comparison does not claim exclusive features or superior returns.
Read an existing stablecoin’s official descriptionTo support a useful ¥1 reference, the design safeguards yen assets against outstanding YSP and establishes redemption and market liquidity. Raised business capital and recurring Yurupo cash flow add market support on top of that foundation.
Safeguard backing corresponding to issued balances separately from development spending or high-yield strategies.
The US$5m funding plan separates stability from business development. Close monthly accounts and replenish stability before allocating rewards.
If YSP sale proceeds are held to meet redemption, the same money cannot also fund development or rewards. A yen peg is a price-stability objective, not a principal guarantee.
Rewards for approved shopping and service activity.
A proposed payment unit referenced to one yen.
A right to vote in an eligible event, distinct from YSP.
Providing a yen-linked, par-redeemable payment instrument in Japan requires an appropriate legal framework for issuance and handling. The concrete structure depends on the issuer and product terms.
YSP is designed around yen-denominated backing and redemption, with a portion of raised business capital and Yurupo cash generation supporting stability. Gross sales are not all available for support: user rewards, merchant settlement, expenses, taxes and necessary reserves come first. Only collected, available cash is allocated.
Prioritize price stability and redemption readiness, then allocate funds to rewards, YURU buybacks and reinvestment. The figures below express this policy as a business plan.
The design safeguards at least ¥1 of eligible backing per outstanding YSP. Issue only after funding and safeguarding are confirmed; reconcile redemption payments with burns. Do not use this backing for development or rewards.
Build this budget from part of raised capital and monthly available business cash. Track market purchases, liquidity provision and additional redemption support separately, with no double counting of funds already committed.
First fund Yurupo operations, user rewards, merchant settlement, taxes and necessary reserves. Uncollected sales and future forecasts do not count as assets already held.
The illustrative stability allocation is US$2 million of the US$5 million funding target. Convert dollar funds needed for yen support and record the actual yen proceeds. Transfers to redemption backing reduce the available market-support budget; the same money is not used twice.
This monthly model shares assumptions with the rewards calculator. Activity volume is distinct from revenue; it assumes full collection and no working-capital changes.
Change business assumptions¥325 million in monthly activity × 2% net contribution margin = ¥6.5 million in monthly income. After ¥2.5 million in costs and reserves, allocate ¥2 million to stability and ¥1 million to rewards. In this illustration, 25% of the remaining ¥1 million funds YURU buybacks and 75% is retained.
A simple stress calculation using only the stability cash available for market support.
The ¥30 million starting balance is an independent assumption. The base case adds ¥2 million monthly; with ¥5 million in monthly spending, it covers 10 months. No backing withdrawals, new funding or YSP resale are counted as inflows. This is not a price guarantee.
Review the cause and available cash, then support the market through purchases and liquidity within the approved budget. Segregate acquired YSP. Reduce outstanding supply only after the corresponding burn is completed.
Provide issuance and exchange channels funded by eligible backing, alongside payment liquidity. Do not create unbacked YSP to adjust the price.
Reduce reward allocations and discretionary spending, prioritizing redemption readiness. Support funds are finite; report sustained deviations, disruptions and the response.
The operating design reconciles issuance, redemption, stability funds and execution records monthly and discloses the flow of funds. Stability combines asset safeguarding, redemption and liquidity management.
The design connects approved Yurupo points to YSP and then to voting tickets. Price, votes per ticket and expiry are separate, event-specific terms.
Illustration: at a design value of ¥1 per YSP, a ¥100 ticket would cost 100 YSP. This does not mean 100 YSP automatically buys 100 votes.
Paid voting, eligible events and the relationship with free voting depend on organizer rules. This is not an announcement of changes to the current competition or confirmed adoption.
Shopping and games create participation beyond an annual event.
Votes, experiences and services give earned value a reason to be used.
Character and regional activities can extend into products, events and IP use.
The plan enables YSP staking on YuruFun, with rewards allocated from business income according to eligible balances. The base case provides ¥12 million in annual rewards against an average eligible balance of ¥100 million. After funding price stability, this sets a simple, pre-tax annual rate of 12% as the planning benchmark.
The base case is a business-plan illustration. Rewards vary with business results, eligible balances and contract terms; neither a fixed return nor principal is guaranteed.
Rewards are funded by collected business income, managed separately from YSP backing assets, customer trading funds and fundraising principal.
The initial view and Base case use the 12% annual plan. Start with ¥325 million in monthly activity, a 2% net contribution margin and ¥30 million in annual costs and reserves, then review allocations to stability, rewards, YURU buybacks and retained funds.
Total purchases or service activity; distinct from company revenue.
After user cashback and variable costs, before fixed expenses.
Include staffing, maintenance, taxes and necessary cash reserves.
Share of cash remaining after the stability allocation used for rewards.
Average balance eligible for rewards, separate from the funding target.
Share of cash after costs allocated to stability before rewards.
Applies only after stability and rewards are funded. The base-case allocation is 25%.
These inputs fund rewards at or above the 12% annual base case.
Annual rate = max(annual volume × net margin − annual costs and reserves, 0) × (1 − stability share) × remaining-cash reward share ÷ average eligible balance
Simple, pre-tax model. The net contribution margin is after variable costs such as user rewards. It assumes full collection and no working-capital changes. YURU buybacks are calculated after stability and rewards, without reducing the reward pool.
Manage YSP payments and redemption separately from the YuruFun staking agreement. The launch plan includes the service provider, applicable law, asset safeguards and user terms.
The plan integrates YSP staking into YuruFun. Design a single experience for balances, application terms, eligible periods and reward records, supporting both everyday use and holding YSP.
Base-case annual reward rate
One-year reward illustration for an average eligible balance of 10,000 YSP JPY
Check YSP JPY earned or received through conversion.
Check eligibility periods, withdrawal terms and reward calculations.
Allocate the reward pool funded by business income.
Manage allocation, receipt and usage history in YuruFun.
At the simple, pre-tax annual base case of 12%, the calculation holds the same eligible balance for a full year. Rewards depend on business results and contract terms. Staking here is a deposit-based reward program, distinct from blockchain validation rewards.
After funding YSP stability and staking rewards, the design allocates part of business profits to market purchases of YURU COIN. The flow of income connects growing usage with the YURU ecosystem.
Deduct costs and reserves from collected income
Fund YSP stability and rewards
Allocate part of the remainder to YURU buybacks
Disclose purchases, prices and holdings
The base case allocates ¥3 million annually. Of the ¥12 million left after stability and rewards, this illustration directs 25% to buybacks and retains 75%.
When YSP trades above its reference value, backed issuance, conversion and liquidity provision support price adjustment. If these activities realize profits after costs, part can enter the buyback budget. Unrealized gains and uncollected amounts are not allocated.
Assets backing outstanding YSP, redemption funds and customer margin are managed separately. A higher market price does not turn backing assets into business profit.
Report budgets, purchase quantities, average prices, execution records and holdings. Purchases and burns are separate actions; buybacks do not guarantee a higher YURU price.
In future YURU COIN spot and futures markets, YSP would serve as the currency for quotations, trade settlement, margin and profit-and-loss accounting. Begin with YSP JPY and extend support to overseas currency versions.
An illustrative pair quoting YURU in YSP JPY and settling payments for purchases, proceeds from sales and trading fees in that currency.
A concept using YSP for YURU futures margin, daily profit and loss, and final settlement. Contract specifications, liquidation procedures and asset safeguarding are designed together.
Trading markets are a future business concept. Customer assets, margin and unsettled balances do not fund rewards or YURU buybacks. Collected, realized fees and other income are allocated only after costs, taxes and required reserves, under the business’s funding policy.
Maintain independent records for balance reconciliation, deposit and withdrawal approval, and custody management.
Specify reference prices, margin requirements, liquidation conditions and controls for abnormal trading conditions.
Establish applicable law, required authorizations, customer verification, surveillance, fees and market-operator responsibilities before expansion.
The 12% annual base case excludes future futures-market income and gains from price premiums. Trading-market profit and loss would be managed separately.
The US$5m target is modeled with 40% for stability and 60% for Yurupo, payment infrastructure and adoption. Monthly business cash flow replenishes the stability budget.
Track market-support cash, liquidity and additional redemption support separately
Build Yurupo, balances, outcome approval, settlement and reconciliation
Acquire and retain users through sustained engagement
Connect tickets, permissions, organizers and merchants
Safeguarding, assurance, fraud controls, service terms and contingency
The proposed 40% / 25% / 15% / 10% / 10% allocation totals 100%. It describes the use of business funding available under its contracts, rather than capital already raised. Backing for outstanding YSP is safeguarded separately.
Organize the investment case around usage, income per user, funding allocation and execution milestones. The figures below are the Japanese YSP JPY business-plan base case, distinct from operating results or a firm forecast.
¥260 is income after variable costs such as user rewards but before fixed costs and reserves. Per user, the base case allocates ¥80 to stability, ¥40 to rewards, ¥10 to YURU buybacks and retains ¥30.
Measure acquisition costs monthly against income per user after variable costs. For example, a ¥1,200 acquisition cost and ¥260 in monthly income imply a payback period of about 4.6 months before fixed-cost allocation. This is a calculation example, not an observed acquisition cost or retention period.
Define issuer and operator roles, asset safeguards, redemption terms, and accounting and reconciliation responsibilities so transactions can be traced.
Manage first-use conversion, outcome approval, monthly users, retention, activity volume and net contribution margin.
Reconcile stability funds, eligible balances, staking rewards, YURU buybacks and retained funds monthly.
Use domestic business results and operating capabilities to stage investment in YURU markets, local-currency versions and the composite index.
The starting point is YSP JPY in Japan. Build usage and income across Yurupo, YuruFun, voting and payments, then extend that operating model to currency-specific YSP abroad. Connect these operating foundations in the final stage through YSP INDEX.
Sequence: YSP JPY in Japan → overseas versions such as YSP EUR and YSP USD → the composite YSP INDEX. The plan builds on safeguarding, redemption and local operations for each currency.
Earn and spend in yen. Connect Japanese rewards, voting and merchant payments, with yen backing for outstanding supply and redemption.
A concept connecting services and rewards in euro-area markets. Manage euro backing, settlement and redemption separately.
A concept for dollar-denominated use and settlement, with dollar assets backing outstanding supply and redemption.
Combine yen, euro and dollar YSP into a common measure of the basket’s value. An index-linked currency would require safeguarded holdings of its components and issuance and redemption tied to their net asset value.
These 1:1 relationships are design targets for each currency version, not a claim that all three tokens have equal value. The euro serves multiple countries and dollar markets extend beyond one country; structure the system by settlement currency, not country count.
Each currency version targets its own fiat currency. YSP INDEX would track a basket, so its value measured in a single currency, such as yen or dollars, rises and falls with exchange rates.
Disclose currencies, quantities, base date, FX data, fees and composition or rebalancing rules. Usage and liquidity inform basket design; sales and user counts do not become reserve assets.
Reconcile each currency’s backing with the component holdings of an index-linked currency. Do not count the same assets again as a separate freely available reserve. Show exchange rates, costs and proceeds before conversion.
This illustration starts at 100, with one third of initial yen value in each currency. Currency quantities are fixed at the base date; subsequent FX changes affect value. These are not live rates or an adopted index composition.
Composite index = (100 + euro index + dollar index) ÷ 3
Example: euro 95 and dollar 110 produce an index of 101.67, about 1.67% above its base-date yen value.
Relative weights change as FX moves. This omits rebalancing, fees, interest and taxes. It is a price-index illustration, separate from the 12% reward model or any capital guarantee.
Activity abroad can broaden local income and opportunities to use YSP. Stability funding comes only from collected cash remaining after each market’s payment obligations.
Earn performance-based income from local purchases and services
Deduct user rewards, merchant settlement, costs and taxes
Replenish local-currency stability funds and necessary liquidity
Allocate the remainder to reinvestment, rewards and expansion
Manage backing and business funds separately for each currency. Overseas allocations follow each market’s cash flow and are evaluated separately from Japan’s 12% annual base case.
Connect Yurupo, voting and payments. Build yen issuance, redemption, accounting and stability operations.
Work with local businesses and merchants. Establish language support, customer verification, issuance, safeguarding and payment arrangements, and the authorizations and regulatory requirements of each jurisdiction before offering its currency version.
Establish safeguarded components, index calculation, price data and conversion and redemption rules for YSP INDEX. The concept depends on functioning currency versions and reconciled assets.
A single-currency peg and diversified currency exposure serve different purposes. YSP INDEX would not have a fixed value in every currency.
Start with Japanese usage, income and asset reconciliation, then expand into trading markets and other countries. Assess each stage through metrics and operating records.
Connect Yurupo outcome approval, yen asset safeguarding, YuruFun balances and staking, voting and settlement.
Track monthly users, activity per user, net contribution margin and retention; disclose monthly cash flow and allocations.
Develop settlement for YURU spot and futures markets and local-currency versions abroad. Establish local issuance, safeguarding, market operations and required authorizations.
Connect currency operations, component reconciliation, index calculation, conversion and redemption to bring multiple currencies together.
The project supplied the user-base figure. Integration terms, consent, conversion, retention and overlap must be accounted for separately. The figure does not mean migration or customer-data sharing is complete.
They are voting-ID registrants from the former Grand Prix. Historical registration is different from current monthly activity or YSP participation, which requires separate onboarding and consent.
Yen-denominated backing and redemption form the foundation, supplemented by stability funds from capital raised and business income. Market prices and redemption remain subject to operational and liquidity risks; this is not a capital guarantee.
The assumptions are ¥325 million in monthly activity, a 2% net contribution margin and ¥30 million in annual costs and reserves. Allocate ¥24 million annually to stability and ¥12 million to rewards. Against a ¥100 million average eligible balance, that is 12% simple and pre-tax. This is a business-plan illustration; actual rewards vary with results and eligible balances.
The plan allocates 40% of the US$5 million funding target to stability and replenishes it with 50% of monthly cash after costs and reserves. The base case adds ¥2 million each month. Rewards, YURU buybacks and retained funds are separate allocations made afterward.
Points reward approved activity, YSP is a yen-referenced payment design, and tickets confer voting rights for a specified event. Each has its own conversion and usage conditions.
YSP’s growth opportunity lies in connecting spending, rewards, votes and IP. Give people a reason to use their rewards and businesses a reason to keep engaging them.
Planning values and illustrations are labeled throughout. These sources support general service descriptions, official event results and regulatory context.
This page presents the business plan and design. Figures are base-case planning assumptions. It does not accept purchases or deposits.